Our Story


Welcome to All That Blyng!

Blyng (Noun):
A modern term that refers to elaborate jewelry and impeccable accoutrements.

Hello, lovely souls! We are Naz and Mem, the hearts and minds behind All That Blyng. We are beyond excited to share our story with you and invite you into our world of affordable, high-quality jewelry that is designed to make you shine, inside and out.

Our journey began in the early months of 2021, during a time of uncertainty and lockdown. As a recent graduate, I, Naz, found myself yearning for a way to make a meaningful impact while pursuing my passion. The idea of All That Blyng was born out of frustration with cheap jewelry that lost its luster and charm all too quickly. I longed for jewelry that could withstand the rigors of everyday life, allowing me to wear it with confidence, whether I was showering, working out, or simply embracing the adventures life had in store.

As fate would have it, my incredible partner in life, Mem, joined me on this beautiful journey. Together, we combined our creativity, shared love for travel, and our desire to create something truly special for people like you. Our travels across diverse cultures ignited our imaginations and inspired our designs. We believe that every piece of jewelry should be an expression of your unique spirit and an homage to the beauty we've encountered in our explorations.

With unwavering dedication and love, we have proudly sold over 50,000 products across various platforms such as Etsy, TikTok, and our very own website. The immense support and trust from our amazing customers have been the driving force behind our growth and success. Each sale represents a connection we've made, a story we've become a part of, and a sparkle we've added to someone's life.

At All That Blyng, we are not just passionate about jewelry; we are passionate about bringing joy and confidence into your world. Our mission goes far beyond selling products. We want to make a positive impact on your life, empowering you to embrace your true essence and celebrate your uniqueness.

We understand the emotional attachment that comes with finding that perfect piece of jewelry. That's why we pour our hearts into curating a selection that speaks to your soul. Our designs are carefully crafted to blend modern trends with timeless elegance, allowing you to express your individuality effortlessly. Each piece is a labor of love, created with the utmost attention to detail and quality.

When you choose All That Blyng, you're not just purchasing jewelry; you're becoming a part of our extended family. We want you to feel the love and care we put into every aspect of our business. That's why we offer a 100% satisfaction guarantee. If for any reason you're not completely in love with your purchase, please reach out to us. Your happiness means the world to us, and we will go above and beyond to ensure your satisfaction.

We want to thank you from the bottom of our hearts for considering All That Blyng. We are here to make your dreams sparkle and your heart dance. Together, let's illuminate the world, one exquisite piece of jewelry at a time.

With love and gratitude,

Naz & Mem
Founders of All That Blyng